Complete Story

LONGAKER, Mark Garrett

Spring 2011, 41:2, pages 125 - 144

John Locke's Monetary Argument: An Analysis with Methodological and Historical Implications

Abstract: Rhetorical analysis of John Locke's monetary arguments reveals that Locke relied on a core enthymeme that deployed several rhetorical devices (including a narrative diegesis, a dissociation and hierarchization of terms, and several metaphors) to synthesize two contradictory and common beliefs about money's value—money's value is determined by supply and demand; money's value is determined by substance. Moreover, this analysis revitalizes the conversation between economists and rhetoricians by presenting rhetorical analysis as a way to discover causal mechanisms. Finally, locating causal mechanisms allows an historical understanding of how debates have been shaped by the available means of persuasion.

Read the Rhetoric Society Quarterly Get information about our conferences Get information about our institutes Learn about becoming a member Access members-only content